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Chubbies

Sponsored · Exhibit 01 · Santa Shorts Hero

Santa shorts with a velvet finish.

Elastic waistband, button closure, zipper fly, three pockets and a velvet finish. The Ol' St. Nicks hold a 4.8 rating across 202 reviews, so the holiday shorts are not just a gag.

Gone are the days of chimney sliding in cumbersome pants.

The Ol' St. Nicks 5.5"
Embrace your thigh freedom

4.8

from 202 reviews

CHUBBIESSHORTS.COM

The Ol' St. Nicks holiday shorts

Shop Now
Format
Product hero
Persona
Guys hunting a holiday-party outfit with some humor
Reason to buy
Rated by real reviewers
Funnel stage
Middle of funnel
Product
The Ol' St. Nicks 5.5"
Lands on
Landing page

Why it should work. A rating and review count make a novelty holiday short feel like a safe buy, while the velvet finish gives the eye something specific.

Tests. Whether a proof number on a hero shot beats a pure product shot for holiday shorts.

Chubbies

Sponsored · Exhibit 02 · Loud Tank Clearance

Loud & Proud, now $10.00.

The Loud & Proud graphic tank is $10.00, down from $29.50. Chubbies also covers you with free shipping and free returns, so go as loud as your weekend calls for.

Pick your loudest weekend tank.

The Loud & Proud (Non Pocket Graphic Tank)
Clearance

Loud & Proud. Now $10.00.

$10.00, was $29.50

CHUBBIESSHORTS.COM

Loud & Proud tank, $10.00

Shop Clearance
Format
Offer on product photo
Persona
Bargain shoppers building a weekend tank rotation
Reason to buy
Free shipping & free returns
Funnel stage
Bottom of funnel
Product
The Loud & Proud (Non Pocket Graphic Tank)
Lands on
Landing page

Why it should work. A visible markdown with free returns removes the two main reasons to hesitate at the bottom of the funnel.

Tests. Whether a price-led seal converts retargeted visitors better than a style-led creative.

Chubbies

Sponsored · Exhibit 03 · Prowls Water Slide

From the water slide to the crab leg buffet.

The Prowls swim trunks pack an ultra quick drying shell, anti-chafe liner and a zipper back pocket. An elastic waistband and built-in drawstring keep them secure the whole way to the buffet.

The same best-selling swim trunks you love, now with a shorter inseam.

Water slide

Water slide

Snorkeling

Snorkeling

Boogie boarding

Boogie boarding

Water slide to crab legs

CHUBBIESSHORTS.COM

The Prowls boys swim trunks

Shop Boys Swim
Format
Three-photo collage
Persona
Parents packing for a boys' beach weekend
Reason to buy
Best-selling swim trunks
Funnel stage
Top of funnel
Product
The Prowls (Boys Lined Swim Trunk)- Pink
Lands on
Landing page

Why it should work. Three real use cases show a parent where the trunks go, which beats a single product pose for a cold audience.

Tests. Whether use-case captions lift click-through over a plain product ad.

Chubbies

Sponsored · Exhibit 04 · Patch Daddy Chips

Texture that's begging to be shown off.

Our Originals redefined proper length shorts. The Patch Daddy comes in jacquard fabric with an elastic waistband that stays up and keeps up, and it holds a 5 rating across 282 reviews.

Wash cold, tumble dry low. Done.

The Patch Daddy 5.5" (Originals)
Jacquard fabric. Stays up.
  1. 1Jacquard fabric
  2. 2Elastic waistband
  3. 380% Polyester / 20% Cotton

CHUBBIESSHORTS.COM

The Patch Daddy Originals shorts

Shop Originals
Format
Product photo, ingredient chips
Persona
Shorts buyers who want more than a plain pair
Reason to buy
Rated by real reviewers
Funnel stage
Middle of funnel
Product
The Patch Daddy 5.5" (Originals)
Lands on
Landing page

Why it should work. Chips turn fabric and waistband details into a quick scan for a shopper comparing shorts.

Tests. Whether spec chips outperform a lifestyle shot in the middle of the funnel.

Chubbies

Sponsored · Exhibit 05 · Game Day Polo Menu

Watch the game like you mean it.

A polo so extremely stretchy and breathable, you'll wonder how you ever watched the game without it. Lightweight, performance-enhancing fabric, rated 4.9 across 2069 reviews.

Tailored fit. We recommend sizing up for a more relaxed look.

Stretchy. Breathable. Game ready.

The Groovy With It Patriots (Polo)

  • Stretchy
  • Breathable
  • Lightweight fabric
  • Tailored fit
The Groovy With It Patriots (Polo)

CHUBBIESSHORTS.COM

The Groovy With It polo

Shop Polos
Format
Menu-card split, product photo
Persona
Football fans who dress up for kickoff
Reason to buy
Stretchy, breathable polo
Funnel stage
Middle of funnel
Product
The Groovy With It Patriots (Polo)
Lands on
Landing page

Why it should work. The menu card lists the polo's features in the brand's own words, with a sizing tip that heads off the usual fit question.

Tests. Whether a feature list beats a pure fan-pride message for the NFL polo line.

Chubbies

Sponsored · Exhibit 06 · Dusk Lake Trunks

Splash first. Decide the rest later.

The Electric Dusks Classic Lined Swim Trunk is made from 92% Polyester/8% Spandex, with a compression lined option at 91% Polyester / 9% Spandex. Pick your liner, then pick your water.

Free shipping and free returns come with it.

The Electric Dusks 5.5" (Classic Lined Swim Trunk)
Free shipping

Splash first. Decide later.

CHUBBIESSHORTS.COM

Electric Dusks lined swim trunks

Shop Swim
Format
Full-bleed photo
Persona
Guys who live at the lake or pool all summer
Reason to buy
Best-selling swim trunks
Funnel stage
Top of funnel
Product
The Electric Dusks 5.5" (Classic Lined Swim Trunk)
Lands on
Landing page

Why it should work. A full-bleed swim photo suits a vertical feed and the liner choice gives a concrete detail to remember.

Tests. Whether a seal with free shipping lifts clicks on a pure swim photo.

Chubbies

Sponsored · Exhibit 07 · Lions Fit Markdown

Lions fan? The Game Day Fit is now $45.00.

The Lions Game Day Fit lined swim is $45.00, down from $89.50. Join the Chubbies Collective and shipping is free on orders over $50, so a markdown and a perk land in the same cart.

Standard shipping runs 4-5 Business days.

The Lions Game Day Fit 5.5" (Classic Lined Swim)
Clearance

Lions Game Day Fit. $45.00.

$45.00, was $89.50

CHUBBIESSHORTS.COM

Lions Game Day Fit swim, $45.00

Shop the Fit
Format
Offer on product photo
Persona
Lions fans who also need swim trunks
Reason to buy
Free shipping for members
Funnel stage
Bottom of funnel
Product
The Lions Game Day Fit 5.5" (Classic Lined Swim)
Lands on
Landing page

Why it should work. A team-specific product with a clear markdown speaks to a fan who has already looked and not bought.

Tests. Whether team-led offers beat generic clearance offers in retargeting.

Chubbies

Sponsored · Native 01 · Couch List Notes

Notes app, Sunday: the one sweatshirt I need.

Take a wild guess why we call this the Comfort Crewneck. Because it's ridiculously comfortable. The Ol' Log Cabin Comfort Crew has an oversized fit for binge watching 5 hours of TV.

Machine wash cold, tumble dry low.

The Ol' Log Cabin (Comfort Crew)

Notes

Oversized fit. Five hours of TV.

  • Oversized fit, check
  • 5 hours of TV, check
  • Machine wash cold, check
  • Tumble dry low, check

CHUBBIESSHORTS.COM

Ol' Log Cabin Comfort Crew

Shop Comfort
Format
Notes app over product photo
Persona
Homebodies shopping for a weekend sweatshirt
Reason to buy
Ridiculously comfortable
Funnel stage
Top of funnel
Product
The Ol' Log Cabin (Comfort Crew)
Lands on
Landing page

Why it should work. A phone-notes checklist reads like a person's own list, which suits a soft, low-pressure comfort pitch.

Tests. Whether a native notes format earns more saves than a studio crewneck shot.

Chubbies

Sponsored · Native 02 · Santa Shorts Thread

Wait, are those Santa shorts?

Yes. The Ol' St. Nicks come with a zipper fly, three pockets and a velvet finish. Add free shipping and free returns and the holiday party outfit is sorted.

Embrace your thigh freedom.

Dad

Wait, are those Santa shorts?

The Ol' St. Nicks 5.5"

Velvet finish. Three pockets. Zipper fly.

Okay, I'm in.

CHUBBIESSHORTS.COM

Holiday shorts with a velvet finish

Shop Holiday
Format
Message thread with photo
Persona
Dads and brothers dressing for the holiday party
Reason to buy
Free shipping & free returns
Funnel stage
Middle of funnel
Product
The Ol' St. Nicks 5.5"
Lands on
Landing page

Why it should work. A family chat mirrors the reaction the shorts are built to get and lets the features land as a reply, not a pitch.

Tests. Whether a conversation format lifts engagement versus the hero shot of the same shorts.

Chubbies

Sponsored · Native 03 · Couch or Cabin

Couch or cabin? Pick your Ol' Log Cabin.

Two Ol' Log Cabin picks: the Comfort Crew, oversized and ridiculously comfortable, or the Quilted Quarter-Zip in 60% Cotton / 40% Polyester. Cast your vote.

Cast your vote in the poll.

Comfort Crew
Quilted Quarter-Zip

Crew or quarter-zip?

Comfort CrewQuilted Quarter-Zip

CHUBBIESSHORTS.COM

Ol' Log Cabin: Crew or Zip

Pick Yours
Format
Stories poll
Persona
Cold-weather shoppers torn between two layers
Reason to buy
Ridiculously comfortable
Funnel stage
Middle of funnel
Product
The Ol' Log Cabin (Quilted Quarter-Zip)
Lands on
Landing page

Why it should work. A two-option poll invites a quick tap and shows two products from one collection in one creative.

Tests. Which layer wins the vote, and whether polls raise clicks to the collection.

Chubbies

Sponsored · Native 04 · Lake Roll Hydrofoils

Camera roll, Saturday: the lake, the dock, the trunks.

Hydrofoils Stretch Classic Swim Trunk, in 92% Polyester/8% Spandex, with a compression lined option at 91% Polyester / 9% Spandex. Every photo in this roll has them in it.

Free shipping and free returns.

The Hydrofoils 5.5" Stretch (Classic Swim Trunk)
RecentsSaturday
Late afternoon
Edit

Saturday lake dump

CHUBBIESSHORTS.COM

Hydrofoils Stretch swim trunks

Shop Swim
Format
Camera-roll share
Persona
Weekend lake regulars who photograph everything
Reason to buy
Best-selling swim trunks
Funnel stage
Top of funnel
Product
The Hydrofoils 5.5" Stretch (Classic Swim Trunk)
Lands on
Landing page

Why it should work. A camera-roll share looks like a friend's post, which is where cold swim audiences lower their guard.

Tests. Whether a camera-roll frame beats a studio swim shot for cold reach.

Chubbies

Sponsored · Native 05 · Fall List Overshirt

My fall list has exactly one layer on it.

Fall-ish has arrived. The Cabin Comfort Cloud 10 Overshirt is 80% Tensel / 17% Rayon / 3% Spandex, and Chubbies Collective Members get FREE SHIPPING.

Standard shipping, 4-5 Business days.

The Cabin Comfort (Cloud 10 Overshirt)

Notes

Fall-ish has arrived

  • Cloud 10 Overshirt, check
  • 80% Tensel / 17% Rayon / 3% Spandex
  • Free shipping, check

CHUBBIESSHORTS.COM

Cabin Comfort Cloud 10 Overshirt

Shop Overshirts
Format
Notes app over product photo
Persona
Guys updating their closet for the first cool weekend
Reason to buy
Free shipping for members
Funnel stage
Middle of funnel
Product
The Cabin Comfort (Cloud 10 Overshirt)
Lands on
Landing page

Why it should work. A short seasonal checklist matches how people plan a wardrobe change and puts the fabric blend up front.

Tests. Whether a seasonal list drives more product-page visits than a catalog image.

Chubbies

Sponsored · Meme 01 · Cumbersome Pants Drake

Cumbersome pants out. Patch Daddy in.

The Patch Daddy runs on a jacquard fabric and an elastic waistband that stays up and keeps up. 80% Polyester / 20% Cotton, rated 5 across 282 reviews. Thigh freedom, officially.

Our Originals redefined the game for proper length shorts.

Pants out. Patch Daddy in.

Drake Hotline Bling meme about Chubbies

Cumbersome pants all season

Elastic waistband that stays up and keeps up

Chubbies

CHUBBIESSHORTS.COM

Patch Daddy Originals shorts

Shop Originals
Format
Meme template, product swapped in
Persona
Guys tired of pants that fight back
Reason to buy
Rated by real reviewers
Funnel stage
Top of funnel
Product
The Patch Daddy 5.5" (Originals)
Lands on
Landing page

Why it should work. The Drake format is instantly readable and the waistband claim is the brand's own wording.

Tests. Whether a meme opener brings cheaper reach than product-led creative.

Chubbies

Sponsored · Meme 02 · Distracted By Crewneck

Sorry, old sweatshirt. There's a new crew.

The Sunset Chaser Comfort Crew, black, oversized fit, ridiculously comfortable. Take a wild guess why we call it the Comfort Crewneck. Your current sweatshirt knows what it did.

Machine wash cold, tumble dry low.

Sorry, old sweatshirt

Distracted Boyfriend meme about Chubbies

Sunset Chaser Comfort Crew

Me, mid-scroll

My old sweatshirt

Chubbies

CHUBBIESSHORTS.COM

Sunset Chaser Comfort Crew

Shop Crewnecks
Format
Meme template, product swapped in
Persona
Sweatshirt loyalists open to a switch
Reason to buy
Ridiculously comfortable
Funnel stage
Top of funnel
Product
The Sunset Chaser (Comfort Crew)- Black
Lands on
Landing page

Why it should work. Switching from an old favorite is a relatable moment for a comfort product.

Tests. Whether the switch angle works better than a pure comfort claim.

Chubbies

Sponsored · Meme 03 · Liner Decision Buttons

Classic liner or compression liner?

Classic: 45% Spandex/55% Mesh. Compression Lined: 91% Polyester / 9% Spandex. The Washed Ashores swim trunk offers both, so the hard part is picking which lake day to test them on.

Free shipping & free returns.

Pick your liner

Two Buttons meme about Chubbies

Classic liner: 45% Spandex/55% Mesh

Compression: 91% Polyester / 9% Spandex

Me, choosing a liner for the lake

Chubbies

CHUBBIESSHORTS.COM

Washed Ashores swim trunks

Compare Liners
Format
Meme template, product swapped in
Persona
Swim trunk shoppers who read the liner specs
Reason to buy
Best-selling swim trunks
Funnel stage
Middle of funnel
Product
The Washed Ashores 5.5" (Classic Lined Swim Trunk)- Gray
Lands on
Landing page

Why it should work. The liner choice is a real decision in this range, and the meme makes the specs fun to read.

Tests. Whether spec-led humor drives clicks from shoppers comparing swim trunks.

Chubbies

Sponsored · Meme 04 · Brain Chino Levels

Shorts, but make it chino.

Proper length shorts get a chino cut. The Cherries is 98% cotton / 2% spandex, and Chubbies adds free shipping and free returns on top. Brain, fully expanded.

Proper length. Weekend built.

Chino shorts, expanded

Expanding Brain meme about Chubbies

Regular shorts

Proper length shorts

Proper length chino shorts

98% cotton / 2% spandex chinos

Chubbies

CHUBBIESSHORTS.COM

The Cherries chino shorts

Shop Chinos
Format
Meme template, product swapped in
Persona
Guys who want dressier shorts for the weekend
Reason to buy
Free shipping & free returns
Funnel stage
Middle of funnel
Product
The Cherries 5.5" (Chino)
Lands on
Landing page

Why it should work. Each level adds one real detail, ending on the actual fabric blend.

Tests. Whether the chino story gets traction with shoppers who only know the swim range.

Chubbies

Sponsored · Meme 05 · Dip Plan Polo

The plan: polo on, team pride up, dip incoming.

The Groovy With It polo is stretchy, breathable and perfect for crushing buffalo cheese dip. Spills happen. Machine wash cold, tumble dry low and you are back in the game.

Tailored fit. Size up for a more relaxed look.

Polo, pride, dip, repeat

Gru's Plan meme about Chubbies

Put on The Groovy With It polo

Show your team pride

Spill buffalo cheese dip

Spill buffalo cheese dip

Chubbies

CHUBBIESSHORTS.COM

Groovy With It Buccaneers polo

Shop Polos
Format
Meme template, product swapped in
Persona
Buccaneers fans hosting the watch party
Reason to buy
The fan uniform
Funnel stage
Top of funnel
Product
The Groovy With It Buccaneers (Polo)
Lands on
Landing page

Why it should work. Watch-party humor ties the polo to a real game-day moment and its machine-wash care line.

Tests. Whether humor tied to game day works for the fan-uniform line.

Chubbies

Sponsored · Meme 06 · Doge Polo Showdown

Stretchy polo vs. the collar that fights you.

A polo so extremely stretchy and breathable, you'll wonder how you ever watched the game without it. The Groovy With It Patriots holds a 4.9 rating across 2069 reviews.

Lightweight, performance-enhancing fabric.

Strong polo. Weak collar.

Buff Doge vs. Cheems meme about Chubbies

Chubbies polo: stretchy and breathable

Shirt that fights you at kickoff

Chubbies

CHUBBIESSHORTS.COM

Stretchy, breathable game day polo

Shop Polos
Format
Meme template, product swapped in
Persona
Fans fed up with stiff game day shirts
Reason to buy
Stretchy, breathable polo
Funnel stage
Bottom of funnel
Product
The Groovy With It Patriots (Polo)
Lands on
Landing page

Why it should work. Contrast without naming a competitor, backed by a rating and review count for the bottom of the funnel.

Tests. Whether proof plus humor closes shoppers who have already viewed polos.

Photography and product names belong to Chubbies. Every ad lands on a page in this package. Memes use real, recognizable templates with Chubbies product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.